Enhanced online experience when selecting climbing shoes

Within the framework of its updated brand image and its new summer collection, climbing shoe specialist Red Chili is relaunching its website. The fresh design, enhanced navigation, and wealth of background information should make it quicker and easier for all climbers to find their desired climbing shoes.

When developing the new website, the Red Chili team particularly focused on clearly presenting its collection. This includes enhanced search and filter functions as well as precise information about the individual technologies, constructions, and properties on each and every product page. The fresh new design was completely developed in-house and aims to appeal to a young, sporty target group.

By combining these features with carefully compiled expertise on the complex topic of climbing shoes, the brand wants to help website visitors discover the many options offered by the collection and select the right model for them. They can then place their order directly in the new Red Chili online shop.

“The new website is an important step on our road to strengthening the Red Chili brand and further developing our position in the footwear sector. Like our products, our online presence is characterized by outstanding levels of technical expertise and quality. In line with EDELRID’s approach, we don’t just want to show website visitors our products, but also to educate them and share our knowledge,” says Vitus Wuhrer, Managing Director of EDELRID GmbH & Co. KG.

Red Chili is a brand of EDELRID GmbH & Co.KG

Since 2017, the renowned climbing shoe brand Red Chili has been part of the EDELRID product portfolio. The Red Chili brand includes shoes, clothing and accessories for climbing and bouldering. The products are developed, designed and created in southern Germany - in the midst of a strong and active climbing community. Innovative and sustainable materials are used that support comfort and personal performance. Red Chili shoes as well as clothing are designed to promote the fun of climbing and bouldering and include models for the smallest to every level of performance. What has set Red Chili apart for over 25 years is the comfort of the shoes - because only when everything fits well can personal limits be pushed upwards.