Enhanced online experience when selecting climbing shoes
Within the framework of its updated brand image and its new summer collection, climbing shoe specialist Red Chili is relaunching its website. The fresh design, enhanced navigation, and wealth of background information should make it quicker and easier for all climbers to find their desired climbing shoes.
When developing the new website, the Red Chili team particularly focused on clearly presenting its collection. This includes enhanced search and filter functions as well as precise information about the individual technologies, constructions, and properties on each and every product page. The fresh new design was completely developed in-house and aims to appeal to a young, sporty target group.
By combining these features with carefully compiled expertise on the complex topic of climbing shoes, the brand wants to help website visitors discover the many options offered by the collection and select the right model for them. They can then place their order directly in the new Red Chili online shop.
“The new website is an important step on our road to strengthening the Red Chili brand and further developing our position in the footwear sector. Like our products, our online presence is characterized by outstanding levels of technical expertise and quality. In line with EDELRID’s approach, we don’t just want to show website visitors our products, but also to educate them and share our knowledge,” says Vitus Wuhrer, Managing Director of EDELRID GmbH & Co. KG.